Infographic The Psychology Behind Logo And Color Choice
For many investors and analysts, this area of marketing seems fluffy and intangible, which makes it very hard to measure any potential benefits. While it’s true that quantifying intangibles is not always easy or accurate, it doesn’t mean that branding has no value to begin with. In this way, branding may be comparable to the concept of “leadership” in sports. Athletes like Mark Messier, Michael Jordan, Ray Lewis, Mia Hamm, and Steve Yzerman weren’t just good players from a technical perspective, but they also had intangible qualities that elevated the performances of their respective teams....